Media Marketing
May 24, 2007
Real estate web sites and real estate TV shows are definitely proliferating, so says USAToday.com. It has been interesting to watch A&E's "Flip This House". Home sellers and agents learned how fixing up a house could increase its desireability and shorten the time it would take to find a buyer. The show had a seemingly great influence on prospective buyers and sellers and on professional real estate agents. Staging a home became a marketable skill.
The question has now ocurred "How much of these episodes were "real" and how much was staged?" This question is surfacing about the many other reality shows that have captivated the TV viewing audience. In the case of real estate, does the makeover really work or was the increased sales activity just part of an upward moving real estate market. However, the influence of these TV shows has definitely filtered down to the local real estate environment.
Then there is the web. You can google anything and searching for your dream home is no exception. New real estate sites are posted on the internet daily. Again, buyers are calling us because they saw an ad where they could get up to the minute information about listings and about foreclosure properties and tax sale properties. The web sites tell them that they can buy these properties at a bargain price.
Not just beacuse I am a professional real estate agent, but more because I have checked some of these media and web sites and found that they can be inaccurate. If you really want to purchase a home at the best price possible, find an experienced agent who works daily in the location you desire. That agent will be more knowledgeable about what is happening than a TV show produced somewhere else and a web site that is not located in the area or not even in the region.
Real estate web sites and real estate TV shows are definitely proliferating, so says USAToday.com. It has been interesting to watch A&E's "Flip This House". Home sellers and agents learned how fixing up a house could increase its desireability and shorten the time it would take to find a buyer. The show had a seemingly great influence on prospective buyers and sellers and on professional real estate agents. Staging a home became a marketable skill.
The question has now ocurred "How much of these episodes were "real" and how much was staged?" This question is surfacing about the many other reality shows that have captivated the TV viewing audience. In the case of real estate, does the makeover really work or was the increased sales activity just part of an upward moving real estate market. However, the influence of these TV shows has definitely filtered down to the local real estate environment.
Then there is the web. You can google anything and searching for your dream home is no exception. New real estate sites are posted on the internet daily. Again, buyers are calling us because they saw an ad where they could get up to the minute information about listings and about foreclosure properties and tax sale properties. The web sites tell them that they can buy these properties at a bargain price.
Not just beacuse I am a professional real estate agent, but more because I have checked some of these media and web sites and found that they can be inaccurate. If you really want to purchase a home at the best price possible, find an experienced agent who works daily in the location you desire. That agent will be more knowledgeable about what is happening than a TV show produced somewhere else and a web site that is not located in the area or not even in the region.
posted by shirley harry at 8:09 AM
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