A Full Page Ad That Really Caught my Attention!

November 28, 2007

There was a full page ad yesterday in both the Wall Street Journal and the Los Angeles Times that really caught my attention. Probably it was an ad run in newspapers throughout the country. There was a lot of open space and a picture of a large turkey wishbone and a star. The caption read "LET'S REDEEM CHRISTMAS... BY PUTTING MORE THANKSGIVING IN IT."

In smaller print at the bottom of the page in its own box were the words "The sole purpose of this message is to facilitate charitable giving - Please pass it on." The message was about giving people donations to their favorite charities.

In very small print was the name of the sponsor of the ad - The Dalio Family Foundation.

I googled this name and found that this is a Connecticut foundation formed by a hedge fund manager to give donations to worthy causes. I was excited to read about folks willing to share their wealth.

We, at Century 21 Lois Lauer Realty having been active in providing funds for local projects. 10% of every commission goes into our charity fund and is disbursed throughout the year. Now, in the holiday season, each agent receives the name of a child from the Children's Fund and each agent purchase the gift on that child's wish list. Above you can take a look at our Santa's workshop!