How Our Senses Might Influence Our Choice of a Home
August 20, 2009
The three senses that usually come into play in the home finding process are sight, smell and hearing.
Sight is an obvious factor since a buyer nowadays looks on the Internet at all the beautiful pictures posted by the real estate agent on the various web sites that feature homes for sale.
Homes are selected or rejected by buyers based on what is seen in these pictures. Once a selection is made and a buyer contacts a real estate agent to show the homes. The look of the neighborhood (sight) (maybe hearing), curb appeal (sight), condition (sight). All this viewing will influence whether to keep the property on the possible purchase list or reject it.
Smell will become an impact as the buyer walks through the home. There is nothing like pet smells or even some cooking smells that create a negative impression and cause a buyer to reject the property. It has been a long time tactic to create pleasant smells by baking a loaf of bread, a cake or cookies. Often homeowners are so used to the ambient smells that they are totally unaware of their impact on a potential buyer.
Sounds can also make an impression. In staging a home it has sometimes been recommended that soft music be playing. Soft is the important word. The viewing buyer should not be distracted with unnecessary noises - TVs playing, dogs barking, etc. The sounds caused by exterior factors that cannot be controlled (the neighbors barking dog or loud stereo) are important and can also be factors in a decision to consider a property or to reject a property.
As a seller, you might drive up to your home, park in the street, shut off your engine and note your sensory impressions. You can bet that a potential buyer will be doing just that.
The three senses that usually come into play in the home finding process are sight, smell and hearing.
Sight is an obvious factor since a buyer nowadays looks on the Internet at all the beautiful pictures posted by the real estate agent on the various web sites that feature homes for sale.
Homes are selected or rejected by buyers based on what is seen in these pictures. Once a selection is made and a buyer contacts a real estate agent to show the homes. The look of the neighborhood (sight) (maybe hearing), curb appeal (sight), condition (sight). All this viewing will influence whether to keep the property on the possible purchase list or reject it.
Smell will become an impact as the buyer walks through the home. There is nothing like pet smells or even some cooking smells that create a negative impression and cause a buyer to reject the property. It has been a long time tactic to create pleasant smells by baking a loaf of bread, a cake or cookies. Often homeowners are so used to the ambient smells that they are totally unaware of their impact on a potential buyer.
Sounds can also make an impression. In staging a home it has sometimes been recommended that soft music be playing. Soft is the important word. The viewing buyer should not be distracted with unnecessary noises - TVs playing, dogs barking, etc. The sounds caused by exterior factors that cannot be controlled (the neighbors barking dog or loud stereo) are important and can also be factors in a decision to consider a property or to reject a property.
As a seller, you might drive up to your home, park in the street, shut off your engine and note your sensory impressions. You can bet that a potential buyer will be doing just that.
posted by shirley harry at 9:39 AM
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