Some Things Never Change

June 30, 2010


It is a changing world. For the past two years, "Change" has been the slogan for politicians, environonmentalists, governments, and for real estate agents. Since my profession is real estate, I am most familiar with the changes occurring in the way we perform our duties. Facebook, You Tube, Virtual Tours, Web sites, Blogs, all sorts of new technology is offered to market listings and to track transactions. Real estate agents are told to "get with the 21st century or they will be shortly out of business. No doubt adapting to this "Internet" world is necessary, but I will suggest that using all the new bells and whistles dos not change a very basic aspect of selling real estate: pricing the property correctly. All the home staging in the world will not sell an overpriced listing.


Here are a few of the aspects of selling that never change:


A property needs to be perceived as a good value.


Houses that are priced right (competitively) will sell.


Houses that are overpriced will stagnate on the market.


Location still matters.