Monday, January 16, 2012

Sellers, Who Will Be Buying Your Home?

January 16, 2012


A quotation from Bernice Ross, a writer for Inman News, cited these statistics: "You can no longer ignore the fact that 60% of today's buyers were born after 1964. In fact, 54% of first time buyers are in the 25-to-34 age group."


The percentages are certainly interesting and illuminate a target market for real estate sales. It is my guess that even in other times, the age group for first time home buyers was pretty much the same.


As a seller, noting that 60% of home buyers were born after 1964, raises the awareness that these buyers came to adulthood in an age of huge technological advances. They use the Internet to search data on every subject including houses. Today, it is possible that buyers have already zoomed into your neighborhood on Google Maps or some other satellite picture. They can check a variety of sites that will give them estimated values for your property. These potential buyers have become very knowledgeable by the time that they call a real estate agent to set an appointment to view the property. Today's buyers are serious when they make the appointment.


It might be wise for sellers to do some of the same Internet searching to understand what buyers are learning.

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