21st Century Marketing

January 18, 2007

Remember that the blueprint for a successful sale in 2007 is the same as it has always been.
1) Pricing the home right for the market in your area.
2) Properly preparing your home. (Fixing drippy faucets, cleaning carpets, etc. )
3) Making sure that your listing receives extensive market exposure.

In the past few days I have written about #1 and #2. Today I will suggest a strategic marketing plan.

Your listing goes into the Multiple Listing Service for your area.
The listing agent's office tours your property.
The MLS agents tour your property.
Your listing goes into the various Internet sites for residential real estate advertising. The most used site by consumers is Realtor.com. You also want it on Century 21. com and some of the less well known sites such as Craig's List, Trulia, etc. You also want your listing broker to have an active web site.
The posting on the web must have photos. Realtor.com limits the number of photos to 6, but you can link to a virtual tour.
Your agent will hold an open house at least once a month.
Invitations to the open house will be sent.
Ads will be placed in the local newspapers.

With all this exposure, the maxinum number of potential buyers will be reached.

Just remmber that the other two components of a successful sale are price and conditin. The most important is and always has been price. If no offers are received in 30 days, your agent
should work with you to reevalute the market value.