Wednesday, June 27, 2007

What Makes a Great Agent?

June 27, 2007

The foundation for a successful career in real estate (and probably in any vocation) are basic characteristics and habits. These characteristics and habits are often second nature to some individuals and to other individuals require training and a willingness to respond to the needs of their clients.

The number one characteristic is the ability to communicate. In today's world, the successful agent makes use of all the communication tools available in the marketplace. Cell phones, e mail and text messaging are some of the most important so that sellers and buyers are responed to instantly.

The ability to communicate is enhanced by experience and education. Everyone wants an expert because they want to work with an agent who knows the marketplace and the procedures governing that marketplace. A great agent will
keep in touch and provide answers to all the questions their clients and customers ask.

How can an agent communicate if they do not keep abreast of inventory, market trends and the neighborhoods in which they do business? The desire to be knowledgeable is a characteristic of most great agents. They read, they go to workshops, they tour homes, and they attend community events. They become a resource for information for both present and past clients.

A great agent will be surrounded with friends and acquaintances who are willing to help them gain knowledge. This is sometimes called networking and it is an invaluable resource for any professional in any profession. This network of friends and acquaintances can give you feedback and fresh ideas that help you to improve and a great agent is always seeking to improve.

Having a personality that is friendly and confident will attract customers and broaden your network. Buying and selling a home can be a scary business and customers want to relate to an agent. For great agents, customers often become lifelong friends. Great agents are interested in the people they meet and find that the process of becoming acquainted with someone is exciting and rewarding. People seem always to sense whether you have an interest in them as people or just as customers.

What do you readers think are the characteristics of great agents? Click on"comment" and let me know.

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